I am originally from Marin County, California (see photo above). After spending some time in Washington, DC, I moved to Israel in 2016. I currently live in Jerusalem with my family and make regular trips to the US and Europe.
I have been working in finance and with startups since 2011. I genuinely enjoy building models for companies ranging from early stage SaaS companies to mid stage marketplaces to late stage robotics companies and everything in between.
I write about engineering approaches to business and finance. I also write about productivity, AI tools, focus, and other frameworks that apply in both personal and professional contexts.
I run a venture fund called Verissimo Ventures that allows me to stay aligned with early stage entrepreneurs and companies that I advise. We don't always invest in the companies we advise and we don't always actively advise the companies we invest in, but we commit to being a resource for our entrepreneurs and companies at every step of the company lifecycle.
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Advising
I advise companies on financial and strategic matters. I have worked with companies from pre-seed stage all the way through going and being public companies and every step in between. I generally focus on SaaS companies (consumer and enterprise), robotics/automotive/industrial businesses, and marketplaces. I have had the great opportunity to work with some awesome companies like DataRobot, Monday.com, Fabric, Phantom Auto, Demisto, ClearMotion, Avochato, IonQ, Vanta, Rossum and Airvet.
Some Chronology
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1988 - 2007: Growing Up
Grew up spending my time building (and breaking) stuff while also dabbling in finance (somehow).
My mom found this photo in my room in 2017... looks like it dates back to ~Q1 2000.
Morgan Stanley technology investment banking based in Menlo Park. Worked with an internet company on an IPO, a software company on an M&A exit, a semiconductor company on an IPO, and a few other things. Learned from some of the best in the business about how to value and position fast-growing technology companies.
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2013 - 2016: NEA
Had 3 great years working at NEA alongside some amazing partners including Harry Weller. Worked on 20 Series A, B and C investments; was involved with 10 boards.
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2016 - 2017: GE Israel
Moved to Israel and spent the year working at GE Ventures on industrial tech and infra software.
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2017 - 2020: Advising
Started advising companies full time including Monday.com, DataRobot, Demisto, Avochato, Fabric, Vanta, Airvet, Phantom Auto, Rossum, and others.
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2020 - Present: Verissimo Ventures
Launched verissimo.vc to scale up working with early stage companies by investing in early stage companies and being super hands on.
